Millennials are hungry…for better food. Today, 50 percent of these informed and tech-savvy consumers, aged 19 to 36, consider themselves “foodies” who connect food with social status, and will splurge on dining out even when budgets are tight. And if you’re one of them and also own a restaurant, then it’d do you good if you insure your fast food delivery company.

Like older foodies, millennials demand good tasting, interesting, high-quality food, but they differ in that they also want it to be organic, locally sourced, gluten-free, vegan, paleo, and nutritious. They expect to pay reasonable prices, too.

Meeting this paradigm shift in demand has been difficult for Big Food producers, which have long focused on cheap and convenient offerings. But the food mainstays that led Baby Boomers to prosperity—frozen or nearly indestructible packaged goods full of sugar, fat, salt, and preservatives—are now the objects of millennial disdain. It doesn’t take long for changing preferences to affect revenue. Packaged food sales alone declined by 1 percent in 2015 as the market for organics grew by 11 percent. Meanwhile, the largest 25 food producers in the U.S. have seen a combined loss of $18 billion since 2009.

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