Mindshare, engagement and collaboration – terms that have been used in many of the blog posts that you have read on this site. All of these areas are critical when it comes to the success of your channel partnership strategy.
You have decided that using a channel partnership strategy is the best approach for increasing your company’s sales. The right channel partners have the market knowledge, distribution channels, sales expertise and customer relationships to successfully sell your products and/or services. But managing these relationships is a very complex and time consuming task.