Fast or Free Shipping What Consumers Want?

Fast or Free Shipping What Consumers Want? | CMorgan Fulfillment

As you may already know, shipping is a key factor when it comes to eCommerce. Poor shipping performance can lead to slumps in your sales and deter would-be customers. The thing is, many online consumers aren’t sure which to prioritize — fast shipping or free shipping. In this guide, we’re going to take a look at both sides of the coin and see which one matters most to consumers. Let’s get right into it.

Fast or Free Shipping What Consumers Want?

One particular survey showed that the majority of consumers — almost 70% — actually prefer lower-cost shipping over shipping that takes less time. This isn’t very surprising as other studies have shown that people don’t mind waiting a few extra days if it means getting a better deal on the price of their purchase. In fact, some have speculated that Amazon has been constantly adding new features to its Prime subscription for the very reason that most people aren’t as eager about one-day shipping as they used to be.

This doesn’t mean that prompt shipping doesn’t help, it absolutely does. That being said, you shouldn’t prioritize speed over a fair price as driving up the cost for speedy delivers won’t do your business any good. The data shows that free shipping is the second most important factor in determining whether or not customers will return to a specific retailer — next only to low prices — while fast shipping ranked in at the 14th spot making it far less significant to consumers

Using third-party logistics companies can speed up your delivery time and even bring down operating costs until they’re at a point that offering free shipping doesn’t burden your bottom line. Christopher Morgan Fulfillment Services is one of the most popular 3PL companies due to the fact that they have warehouses all around the country in prominent urban centers.


As you can see, both free and fast shipping can help your business acquire new customers and hang onto old ones, but when comparing the two side by side it quickly becomes clear that price is key and people would prefer to wait longer for their items to arrive as long as the shipping is free.

Christopher Morgan Fulfillment Services Milwaukee

Christopher Morgan Fulfillment has access to more than 600,000 square feet of professionally managed, secure, dry storage space, warehousing & distribution in Milwaukee and in all regions of the United States.

Our facilities are located in:

  • New Berlin, Wisconsin
  • Milwaukee, Wisconsin
  • Atlanta, Georgia
  • Los Angeles, California
  • East Brunswick, New Jersey

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